Podcast Opportunities

Podcasts are 100% on-demand, personal, intimate, immersive and reach an engaged audience.

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A Podcast is an audio show, usually spread across a series of episodes, which can be downloaded from the Internet and listened to usually on a computer, MP3 player or smart phone. Podcasts offer an opportunity to capture your audiences undivided attention in an un-cluttered environment with Airtime Audio Ads. Podcasts are 100% on-demand, personal, intimate and immersive. Target your audience through contextual relevance and geographics (by State) with thus cost-effective medium and track your campaign performance.

  • Podcasting has Scale – 1 in 4 people between 16-64 are listening to podcasts in Australia
  • There is no one occasion with people listening to podcasts at all times – commuting/exercising etc
  • 60% of podcast listening is through headphones which delivers intimate 1 to 1 message
  • 61% of people have taken action after hearing a podcast commercial message
  • High Cut through vs other media as less commercial messaging on platform
  • 2.5x more likely to action after hearing a Host Read (please note this point if you are considering host reads vs generic)

Contact us today for a customised media solution to save you money and reach your goals!

La Balsa Business Centre

Level 2, 45 Brisbane Road, Mooloolaba, Qld 4557
PO Box 1321, Mooloolaba Qld 4557
P. 07 5458 5600 E. info@dtb.com.au

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La Balsa Business Centre

Level 2, 45 Brisbane Road, Mooloolaba, Qld 4557
PO Box 1321, Mooloolaba Qld 4557
P. 07 5458 5600 E. info@dtb.com.au

Follow Us Online

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